🐦 Happy National Bird Day! It’s always bird day at WBU! National Bird Day was created by the Avian Welfare Coalition in 2002 to promote the health and well-being of birds everywhere. We hope you get to spend some time today admiring our feathered friends—even the common birds that are often overlooked. 💚 Happy birding and Happy New Year, from the RGV's friendly backyard bird feeding specialists! 💛🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas

🌿 New arrivals! 🌿 These beautiful RGV specialty bird bracelets from Embrace Our Souls celebrate some of our most beloved birds 🐦 Each bracelet features a thoughtful design and a special message connected to that bird. These are only in our stores—nowhere else! A perfect mix of beauty and meaning. ✨ Happy birding and Happy New Year, from the RGV's friendly backyard bird feeding specialists! 💛🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas

The Rio Grande Valley is becoming the biggest exporter of Art & Entertainment. Our unique blend of Culture & Art can only be defined by us - together our songs, our stories are being written on the pages that define America's beauty - a beauty that celebrates our diversity and its healing power that it brings to the human spirit. #artist #TavoRayo #CineElRey #mcallentx #riograndevalley

ZEISS

What was your first bird species of the year? One of our staff members saw a Great-Tailed Grackle - what does that say about her year to come? 😅 We're celebrating 45 years of WBU with a promotion - $10 off $60! This promotion is valid online with the code: 10OFF60. Happy birding and Happy New Year, from the RGV's friendly backyard bird feeding specialists! 💚 🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas

Happy New Year! 🎉 May 2026 bring you joy, happiness, and plenty of BEAUTIFUL BIRDS to brighten your backyard. Cheers to new beginnings and more birding adventures! 🐦✨ Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 *Featured Birds may include species from across the USA, not just those seen in Texas' Rio Grande Valley. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

Another year of feeding birds, growing community, and loving nature. Thank you! 🦜✨🌱 Happy birding (and Happy New Year), from the RGV's friendly backyard bird feeding specialists! 💚 🐦 Special thanks to our partners: Wild Birds Unlimited Estero Llano Grande State Park Bentsen-Rio Grande Valley State Park - Texas Parks and Wildlife Quinta Mazatlan World Birding Center Texas Master Naturalist Program Valley Nature Center KRGV Heep's Nursery Frontera Audubon Gladys Porter Zoo South Texas Border Chapter Texas Master Naturalist National Butterfly Center American Forests Girl Scouts of Greater South TexasNative Plant Project Nature Ninja Birding Tours Utrgv Chaps ✨Here's to 2026!!!✨ #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas

Sorry, it's inventory time, so we'll be closed today. We'll re-open on January 2nd. See you in the new year! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

Better late than never, right? 😊 On Saturday, December 13th, we had such an amazing day! We kicked things off with a bird walk Santa Ana & Lower Rio Grande Valley National Wildlife Refuges where we spotted some fantastic birds, including verdins and a merlin. 🦅 Later that day, Dr. Andrea Contina visited the store and gave an absolutely fascinating talk about his migratory bird research! It’s amazing to see how technology is helping us understand more about these incredible creatures. 🌎✨ Fast forward to the following Saturday, and we had the privilege of hosting Andrew Orgill and Tess Kelly from the Amos Rehabilitation Keep - ARK at UT Marine Science Institute and University of Texas Marine Science Institute. They shared their incredible work reducing window strikes on campus with Feather Friendly Bird Collision Deterrent Markers and gave us great tips on making our homes and businesses more bird-friendly. 🏡💚 Huge thanks to all the amazing speakers, bird guides, and our wonderful WBU community members for making these Saturdays so special! You all make every weekend unforgettable. 🌿🦉 Happy birding, from the RGV's friendly backyard bird feeding specialists! 💚 🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas

THIS IS MULA! 🦉🍸 Some cocktails whisper. Ours hoots. Pair it, post it, and let them wonder what you’re drinking. Visit Mula today! #MulaCantina #rgv #mcallentx #mcallen #cocktails #mexicanfood #rgvlife #riograndevalley

Who couldn't use MORE CARDINALS in their life? Attract more to your yard with our exclusive Cardinal Confetti line! It's specially formulated with 8 of cardinals’ favorite ingredients to attract them and keep them vibrant and healthy. The easiest and longest-lasting way to deliver Cardinal Confetti is in seed-cylinder form, and now through Dec. 31st, you'll get one of these seed cylinders (a $13.99 value) with a $75 purchase, while supplies last.* Lots of other Valley birds love Cardinal Confetti, too! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 * Valid Dec. 26–31 while supplies last, in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases or sale items. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

ZEISS

With its waterproof casing, the ZEISS Terra ED Binocular satisfies the high standards of nature lovers. Compact, lightweight, and easy to fit into any bag, the ZEISS Terra ED is the perfect birding companion. Shop now at Wild Birds Unlimited for $100 Holiday savings Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #ShopLocal #supportsmallbusinessowners #nativeplants #gardening #ZEISS #ZEISSNature #birdwatching #ZEISSBirding

Merry Christmas! Wishing you a holiday season filled with joy and love! 🎄💖 Don't forget to spread a little bird seed on your doorstep today for good luck in the new year (a Scandinavian tradition)!🍀 Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

Don't stress - we have more stocking stuffer ideas! 🧦🎁 Our nature-themed jewelry and trinket boxes are truly special. 🦋🦜 Happy birding, from the RGV's friendly backyard bird feeding specialists! 💛🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas

Today we're featuring more ideal stocking stuffers! 🧦🎄 Bring the gift of connection with a rehabilitated wild animal with Fahlo plushes and bracelets. 🐨 🐳 🦈 Happy birding, from the RGV's friendly backyard bird feeding specialists! 🩵 🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas

Don't know what to get? Two words: GIFT CARD. There's still time! 🕕We'll be open until 6 p.m. this Christmas Eve for your last-minute needs! 🕕 Gift cards don't have to be impersonal! A WBU McAllen gift card is: 🎄 THOUGHTFUL We're all about helping people reconnect with the joy of our natural world, and our friendly staff is happy to help people pick out the perfect thing. We also carry only QUALITY bird feeding products and nature-themed gifts! 🎄 A LOCAL TOUCH We're a small, locally owned business that gives back to the Valley. We even carry some local-produced items and are always on the lookout to add more! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening #uniquechristmasgifts

We've got the the perfect stocking stuffers for bird lovers! 🧦🐦✨ Little gifts that bring big smiles! 🎁 😁 Happy birding, from the RGV's friendly backyard bird feeding specialists! 💚🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas

Now is the time to take advantage of $100 savings from ZEISS on all Terra ED binoculars! Shop now at Wild Birds Unlimited to learn more! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #ShopLocal #supportsmallbusinessowners #nativeplants #gardening #ZEISS #ZEISSNature #birdwatching #ZEISS #ZEISSNature #ZEISSBirding

Yesterday was the first official day of winter! ❄️ While it may not be all that cold here yet, it's still time to start thinking about how to help our wonderful RGV birds through this leanest of seasons. The first day of winter, or the winter solstice, has the fewest hours of sunlight in the whole year, making it the “shortest day.” As plant and insect food sources get harder to find in winter, RGV birds will start relying more on your feeders. Give them high-cal, high-fat foods to help them thrive, like oil sunflower, peanuts, and suet. Birds especially love our exclusive Jim’s Birdacious® Bark Butter® and Bark Butter Bits and our exclusive Winter SuperBlend®! They'll keep coming back for more, which is good for them and for you! Win-win! Learn more about the best foods to feed RGV birds during winter here: https://mcallen.wbu.com/how-to-help-birds-during-winter And if you're still shopping, 🎁🎄 thru 12/24/25, you can 🚩SAVE 20%🚩 on regularly priced item!* Promo Code: ENJOY20 Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 *Valid in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases, gift cards, optics, DSC memberships, sale items, smart devices or their accessories, and Purple Martin systems. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening #uniquechristmasgifts

The savings continue! 🛍️🎄 We’re now offering 30% off select items! It’s a win-win — you score an amazing deal, and we make room for exciting new items coming in the new year ✨ 📝 Don't forget! Through 12/24/25, enjoy 🚩 20% OFF 🚩 one regularly priced item!* 💻 Promo Code: ENJOY20 We hope to see you in the store soon! Happy birding, from the RGV's friendly backyard bird feeding experts! 💛🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas *Valid in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases, gift cards, optics, DSC memberships, sale items, smart devices or their accessories, and Purple Martin systems.

🌲🎁 Bird-mas Day Twelve 🎁🌲 It’s the last day of Bird-mas! 🎄🐦 We hope you’ve loved this series as much as we did. Next up: stocking stuffer ideas you won’t want to miss! And don’t forget to keep your eyes and ears open for the RGV’s local bird superstars all around you. ✨ Happy birding, from the RGV's friendly backyard bird feeding specialists! 💚 🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas

Our friendly, knowledgeable staff has got you covered! 🎄🎁 Stop in for THOUGHTFUL GIFTS that will help your loved ones reconnect with nature and unwind. 🌿 Nature inspired jewelry 🌿 Beautiful books on the Rio Grande Valley's amazing natural world 🌿 Resonant wind chimes 🌿 Gorgeous bird baths and other charming garden decór 🌿 Everything they need to create a relaxing backyard birding haven Here's a sneak peek of just some of our great gifts: https://mcallen.wbu.com/gift-ideas And thru 12/24/25, you can take 🚩20% OFF🚩 one regularly priced item!* Promo Code: ENJOY20 Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 *Valid in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases, gift cards, optics, DSC memberships, sale items, smart devices or their accessories, and Purple Martin systems. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening #uniquechristmasgifts

"Bobcat in Nature" by Rio Grande Valley based artist Sue Sill. 20" x 16", acrylic on canvas. Amongst the beauty of the colorful and wispy verbena and Texan goat bush and vibrant Strawberry Pitaya Cactus, something has caught the attention of this regal looking bobcat. Sue Sill's vibrant, well composed painting teems with local wildlife. This painting is part of a collection of Sue Sill's wildlife paintings that are on display and available for purchase at Nuevo Santander Gallery. #riograndevalley #nuevosantandergallery #texasartist #texasartgallery #southwestartist #acrylicart #texaswildlife #texaswildlife #bobcat #bobcats

"Bobcat in Nature" by Rio Grande Valley based artist Sue Sill. 20" x 16", acrylic on canvas. Amongst the beauty of the colorful and wispy verbena and Texan goat bush and vibrant Strawberry Pitaya Cactus, something has caught the attention of this regal looking bobcat. Sue Sill's vibrant, well composed painting teems with local wildlife. This painting is part of a collection of Sue Sill's wildlife paintings that are on display and available for purchase at Nuevo Santander Gallery. #riograndevalley #nuevosantandergallery #texasartist #texasartgallery #southwestartist #acrylicart #texaswildlife #texaswildlife #bobcat #bobcats

Come out to Nuevo Santander Gallery where art, antiques, collectibles and so much more is available to take home. If you're looking for something handmade, unique, and not made by machines in China, we're just the destination for you. Perfect for gifts and items that will be with you for a lifetime. 🎁 We're open Monday thru Friday, 10:00 am to 5:00 pm and Saturday by appointment. Pictured: Bob Scriver - "Prayer to the Healing Spirit" . . . #nuevosantandergallery #christmasgiftideas #christmasgifts2025 #riograndevalley956 #riograndevalley #rgvshopping #956shopsmall #956shopping